The premium compact BMW 1-Series is already synonymous with driving pleasure. Now, the second generation offers state-of-the-art engine and suspension technology, further improvements in fuel efficiency, significantly more space and an innovative range of features and equipment. Still the only rear-wheel-driven car in its class, it builds on the strengths of its predecessor, which has already sold more than one million units worldwide. With its outstanding handling and design, innovative technology and premium image, the new BMW 1-Series has consolidated its position as a pioneering individualist in the competitive five-door segment.
BMW's entry-level model has achieved maturity, offering an even better balance between sportiness and driving comfort, improved functionality, and numerous driver assistance systems previously available only in higher segments. This is also apparent in its size. The body of the new BMW 1-Series is 85 millimetres longer than its predecessor, at 4,324 millimetres, while the wheelbase has widened by 30 millimetres to 2,690 millimetres. The car also looks more powerful because its overall width has increased by 17 millimetres to 1,765 millimetres (due to an increase in track of 51 millimetres at the front and 72 millimetres at the rear), whereas its height remains unchanged at 1,421 millimetres. The rear seats have 21 millimetres more legroom, and the luggage compartment has expanded by 30 litres to 360 litres.\
The design of the new generation is a powerful expression of the latest technological advances. The model's fresh, youthful image has been stylishly updated, with precision-moulded body surfaces and a modern, functional interior both underlining its premium status. Another innovation is the BMW Sport Line and BMW Urban Line, two ranges of interior and exterior design features and equipment that provide exclusive personalization opportunities.