Hyundai looks set to transform the way its brand has traditionally been viewed in Europe through the launch of the dynamic all-new Hyundai i40, unveiled on the global stage for the first time at the 2011 Geneva Motor Show.
Designed and engineered at the company's European R&D headquarters in Rüsselsheim, Germany, the D-segment i40 will move Hyundai towards a 'modern premium' positioning on the continent, providing consumers with high-end features and vehicle quality at accessible prices.
The 4.7-metre long Hyundai i40 will first go on sale in wagon form, supported by Hyundai's industry-best, fully transparent Five Year Triple Care assurance. This package attracted European consumers to the brand in 2010 through its combination of a five-year unlimited warranty, five years of roadside assistance and five years of vehicle health checks.
'New Thinking. New Posiibilities.'
"The all-new i40 perfectly captures the spirit of Hyundai's new brand slogan 'New Thinking. New Possibilities.'" said Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe. "The i40 is a sign of how far Hyundai has come in recent years, and truly embodies what we mean when we talk about being a 'modern premium' brand.
"It could be argued that i40 is our most significant new car for several years. We're extremely excited about bringing it to market, and we think it will be a hit in Europe's notoriously competitive D-segment. By launching the car in wagon form first, a body style responsible for over 50% of sales in this segment, we're looking to make an immediate impression with European motorists," Rushforth added.