Fiat 500 by Gucci Makes U.S. Debut In New York

Thursday, August 18, 2011

The 500 by Gucci, shown here in black with Gucci girl the lovely Natasha Poly, celebrates 150th anniversary of the unification of Italy and Gucci’s 90th anniversary. These special editions of the Fiat 500 and 500 Cabrio have been customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile.
This car can win a big market amongst the fashion-aware customers in New York, Las Vegas and Los Angeles. But I’m not sure they’re going to buy many of them in Texas!

“In the 50s, the Fiat 500 created a style revolution when it first hit the road. It quickly became the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in Gucci’s 90th anniversary year,” said Frida Giannini.
Inspired by neo-classic black-and-white film, the new black-and-white Fiat 500 and 500c by Gucci models are finished in unique eye-catching glossy pearl-glass paint. These two distinct colors complement one another: black with detailing in shiny chrome paired with interiors that contrast sharp black and white for a contemporary and racy attitude. White with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.
“With Gucci as our design partner, we’ve amplified the Italian style of our Fiat 500 with unique exterior and interior looks that will make the car truly unique on the road,” said Laura Soave, Head of FIAT Brand North America. “This special edition adds dimension to the Fiat 500 portfolio and will appeal to North American customers who appreciate Italian style just as much as modern technology, value and fuel efficiency.”

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