The 2012 Mazda 3 made its U.S. debut at the 2011 New York International Auto Show. Face-lifted with an even more refined exterior and interior, the 2012 Mazda 3 also is the first application in North America of Mazda's innovative SKYACTIV fuel-saving and performance-oriented technologies, achieving 40 mpg on the highway. The Mazda 3 model is Mazda's best-selling vehicle worldwide and accounts for nearly half of all Mazda sales in the United States, making the vehicle a prime candidate for introducing SKYACTIV to consumers looking for dynamic performance coupled with high fuel efficiency.
"SKYACTIV is not just an engine; it is the next generation of advanced vehicle performance and efficiency," said Jim O'Sullivan, President and CEO, Mazda North American Operations (MNAO). "SKYACTIV embodies Mazda's philosophy of engineering only vehicles that are fun to drive, satisfying to own and environmentally responsible; and there is no better vehicle to start with than the Mazda 3, one of the most exciting sport compact cars on the road."
Redesigned for the 2010 model year, the refreshed 2012 Mazda 3 is Mazda's first application of SKYACTIV technologies in North America, receiving an all-new SKYACTIV-G gasoline engine as well as the all-new SKYACTIV-Drive six-speed automatic transmission and all-new SKYACTIV-MT six-speed manual transmission. It also features improved sporty driving dynamics, responsive handling and a comfortable cabin space. The exterior design also has been refined to express a bolder stance, alongside new interior appointments creating additional functionality without sacrificing the touch-and-feel quality. Additional safety features complete the package.