The TV advert that talks to your DOG! Pet food firm uses sounds humans can't hear to make Fido sit up and take notice

By Emma Reynolds


If you already think your pet is a fussy eater, be prepared for an even pickier pooch as pet food makers have launched a TV ad only dogs can hear.

Nestle has made an advert using a high-pitched sound, like a dog whistle, which is beyond human hearing range.

The commercial, which also includes an audible squeak like the sound of a dogs’ toy, will be screened for the first time in Austria this week.

His master's voice: Adverts will now target your dog with sounds beyond the range of human hearing

Nestle said in a statement that the idea came from an award-winning campaign in Germany that featured 'sniffable' posters to attract dogs.

The company is one of the world's biggest makers of pet food, with its Petcare division accounting for almost 12 per cent of the firm's revenue.

The 23-second advert Beneful dog food was created using the help of U.S. experts in pet behaviour, who researched what would appeal to dogs.

'The television commercial aims to reach both the pet and the owner, supporting the special one-to-one relationship between them,' said Xavier Perez, brand manager for Beneful in Europe.

Puppy power: Dogs may be putting the pressure on their owners after they see the Nestle adverts

Barking: Nestle are hoping to persuade people to buy their pet food with the high-pitched sounds

The advert shows a dogs pricking up its ears and ends with the words 'So delicious, so healthy, so happy' in German.

Georg Sanders, a nutrition expert at Nestle Purina PetCare in Germany, said: 'Dogs' hearing is twice as sharp as humans.

'They can pick up frequencies which are beyond our range and they are better at differentiating sounds.'

Nestle’s Petcare division have this year reported first-half sales of £3.4billion.




source:dailymail

Britain bakes on the hottest October day for 100 YEARS... and there's still days of sunshine to come!

By Daily Mail Reporter


Hot on the heels of the warmest end to September on record, today was Britain’s most scorching October day in more than a century.

Just four weeks before the clocks go back for winter, Britain is in the middle of an Indian summer like no other with sizzling temperatures expected to continue into early next week.

Met Office confirmed today's top temperature of 29.9c (85.82f) in Gravesend, Kent, was the hottest October day recorded since its records began in 1910.

Can you believe it's October? People flocked to Brighton beach today as temperatures across the country soared, making it the hottest October for 26 years

Don't step on my sandcastle! There was hardly room to move on Brighton beach this afternoon as thousands of people threw down their winter coats and dug out their swimwear

Going swimmingly: Young men relax on the River Cam in Cambridge as temperatures climbed today to 29.5c, the hottest October in 26 years

Basking: Sharna Kamber and Lisa Lou enjoy the sunshine in Gravesend where the temperatures reached 29.5c at 13.27 today

Taking a dip: A tourist enjoys the pools of Trafalgar Square as temperatures across the UK rose today, with some experts predicting it could reach 30c by 3pm

A spokeswoman said: 'The temperature in Gravesend in Kent was reading 29.5C at 13:27 and still rising. This beats the previous record of 29.4 C recorded at March in Cambridgeshire on 1st October 1985.'

Tourism chiefs said hotels in Brighton and Bournemouth were almost all full as up to 400,000 sun worshippers were expected to flood to the resorts over the weekend.

Tesco predicted it would sell an extra 3.5million sausages in the next three days compared with the number it usually would at the start of October.

Like a summer holiday: Sizzling temperatures meant pubs and fish and chip shops did a roaring trade, especially at Brighton beach

Making a splash: A man carries his daughter out of the water of the Serpentine, in Hyde Park, today

Splash happy: Akshiga Vigithbabu, 4, plays in the water fountains outside the MIMA Gallery, Middlesbrough, today


Playtime: Children play in inflatable spheres in a pool on Brighton beach today

Warm daybreak: An early morning jogger makes the most of the sunshine today in Cambridge

Sizzling temperatures: Children in the centre of Sheffield play in a fountain

Taking a break: A man sleeps on two deck chairs on Brighton pier as thousands flocked to the seaside town to enjoy the rare October sunshine

It also expected to sell 550,000 burgers, ten million bottles and cans of beer, three million bottles of wine and 500,000 tubs of ice cream over the weekend.

The heatwave – triggered by high pressure to the east which has brought southerly winds from France and the Mediterranean – even compelled the RSPCA to reissue its traditional summer warning about the dangers of leaving pets in hot cars.

The past two days have been the hottest September 29 and 30 since records began.

Met Office forecaster Dave Britton said yesterday’s warmest spot was Cambridge, which recorded 29.2c (85f) – hotter than the Costa del Sol, Turkey, Cuba and Mexico.

It was around ten degrees above average for the start of autumn.

The previous record for the last day of September was 27.8c (82f), set in 1908 in Maidenhead, Berkshire.

Jonathan Powell, senior forecaster at Positive Weather Solutions, a network of UK-based independent meteorologists, predicted a 60 per cent chance that temperatures could hit 32c (90f) in the south today.

And Mr Britton said: ‘I will not be surprised if temperatures reach 30c (86f) in parts of the south.’

He added: ‘The high temperatures will continue through Sunday, but by Tuesday temperatures will start to slip back towards the average for this time of year.’

Here it comes: The sun rises over River Thames this morning ahead of what was the hottest October day in 26 years


Beachgoers bask in the sunshine at Seaburn this morning where the heatwave has brought people outside to make the most of the Indian summer

The unexpected bout of good weather is confusing garden plants, which have been tricked into blooming for a second time this year.

Even night-time temperatures have been as high as 63f (17c) across the country – usually the average in the daytime in September.

There has barely been a cloud in the sky across England and the good weather is set to continue until Tuesday, when westerly winds will bring cooler temperatures and a chance of showers.

However, some areas of the UK are missing out on the record temperatures.

Northern Ireland was covered in cloud yesterday, although still feeling quite warm.

In Scotland, rain was threatening the north west and could move down as far as northern areas of England.

But there were fears that while the hot weather would boost tourism, it would be another blow for Britain’s struggling retailers as sun-worshippers stayed away from the shops, which are already selling winter coats and knitwear for autumn.

Nick Bubb, retail analyst at Arden Partners, said sales of barbecues and ice creams would not make up for the shortfall.

Summer leaves in the fall: Esme McDonald, six, from Darlington, County Durham, enjoys the the warm autumn weather today

Picnic time: Members of the public enjoy the warm weather beside Virginia Water at The Royal Landscape, Surrey


‘Retailers need cold autumnal weather,’ he said. ‘It’s a big problem at a time when consumers don’t feel like spending anyway.’

It was a different story in Scotland and Northern Ireland where rain was falling and temperatures were struggling to get into the mid-teens.

In Belfast it was raining and it was more of a case of grabbing an umbrella than sunscreen.

Rachel Vince, senior meteorologist with MeteoGroup, the weather division of the Press Association, said much of central and southern England was enjoying unseasonably high temperatures. Humberside and Bradford had both hit around 28C.

Miss Vince said the fine weather was expected to last until the middle of next week in the South East corner of the UK, then drop to a fresher 18-20C.

Other parts of the UK could expect more rain in coming days but 'nothing particularly stormy or horrendous', she added.


It's not all sunshine? People in Belfast were armed with umbrellas as London basked in heatwave today



source:dailymail

Hasil Kualifikasi MotoGP Jepang 2011

Hasil Kualifikasi MotoGP Jepang

 1. Casey Stoner Honda 1m45.267s
 2. Jorge Lorenzo Yamaha 1m45.523s + 0.256s
 3. Andrea Dovizioso Honda 1m45.791s + 0.524s
 4. Dani Pedrosa Honda 1m45.966s + 0.699s
 5. Ben Spies Yamaha 1m46.042s + 0.775s
 6. Marco Simoncelli Gresini Honda 1m46.211s + 0.944s
 7. Valentino Rossi Ducati 1m46.467s + 1.200s
 8. Alvaro Bautista Suzuki 1m46.586s + 1.319s
 9. Hector Barbera Aspar Ducati 1m46.694s + 1.427s
10. Nicky Hayden Ducati 1m46.763s + 1.496s
11. Hiroshi Aoyama Gresini Honda 1m46.811s + 1.544s
12. Cal Crutchlow Tech 3 Yamaha 1m46.818s + 1.551s
13. Randy de Puniet Pramac Ducati 1m46.917s + 1.650s
14. Colin Edwards Tech 3 Yamaha 1m47.165s + 1.898s
15. Karel Abraham Cardion Ducati 1m47.922s + 2.655s
16. Toni Elias LCR Honda 1m48.169s + 2.902s
17. Kousuke Akiyoshi LCR Honda 1m48.367s + 3.100s
18. Damian Cudlin Pramac Ducati 1m48.962s + 3.695s

Where's Willie? Legendary jockey Carson is dwarfed by England cricketers at fundraiser

By Daily Mail Reporter


It must have made the conversation rather awkward.

Jockey turned television horse racing pundit Willie Carson may have been a giant in his sport, but he was left in the shade when he bumped into two towering England cricketers at a fundraising dinner at Lord’s.

Carson, 68, who is just 5ft tall, was dwarfed by 6ft 7in Steve Finn and 6ft 6in Stuart Broad.

Spot the jockey: Steve Finn, Willie Carson and Stuart Broad at a fundraising dinner at Lord's for The Broad Appeal, in aid of Motor Neurone Disease

The photo has not been manipulated in any way.

The event was in aid of The Broad Appeal, which was set up by Stuart and his family to raise money for sufferers of Motor Neurone Disease after his mother Miche died from the condition last year.

More familiar surroundings: Willie Carson prepares for the Derby in 1992


source:dailymail

Sunny boy! This lad's got a lot of (solar) flair as heatwave brings spectacular sunsets

By Hugo Gye


The recent heatwave has produced sunny scenes around the country, with flowers in bloom and beaches looking positively tropical.

But no less amazing are the spectacular sunrises and sunsets which have been seen in the last couples of days.

These extraordinary photographs show how the landscape has been transformed at dawn and dusk.

Rare opportunity: Youngsters like Thomas and Alex Kingston, pictured, can witness spectacular sunsets which would normally occur well past their bedtime

Dawn: A man walks through the morning mist on Hampstead Heath in north London this morning

Commute: Workers troop across London Bridge as they prepare for another sweltering day


Although there is no direct correlation between warm weather and beautiful sunsets, the lack of cloud cover means that the morning and evening sun has been more visible than it usually would be at this time of year.

And the shorter days mean that the late sunrise and early sunset are witnessed by millions on their way to and from work or school.

This is a rare opportunity for the likes of Thomas Kingston, six, and his five-year-old brother Alex, from County Durham.

They would usually be tucked up in bed when the sun sets, but now they can witness the beautiful scene for themselves, as shown above.

'Sunsets are old-fashioned': But those who witness these spectacular scenes might disagree with Oscar Wilde

A new day: The sun rises over Canary Wharf and London's Docklands

Isolated: A paddle boarder enjoys last night's sunset in south Devon

The Californian weather has also encouraged activities more associated with the West Coast of America than with Britain's south-west.

In Devon, hardy ocean-goers have been snapped surfing and paddleboarding against the backdrop of the red night sky.

Office workers probably don't feel as lucky, but London commuters still had the privilege of seeing the city's skyline in a unique dawn setting.

Oscar Wilde may have argued that 'sunsets are old-fashioned', but those who have witnessed the amazing scenes from last night would surely disagree.

Catch a wave: A Devon surfer takes advantage of the extraordinary Californian conditions

Walkies: A man and his dog enjoy the morning mist on Hampstead Heath


Skyline: From St Paul's to Canary Wharf, London presented quite a sight at dawn today


source:dailymail

Soccer News - Oezil-Kaka, Real Madrid Attack Wave Sources

According to Alonso, Madrid attacks increasingly varied and undulating if the duet is played.

Mesut Oezil and Ricardo Kaka duet was originally considered have the same character and it is difficult if played simultaneously by Real Madrid. But in reality, they actually prove the opposite.

Not just wide-eyed observer who witnessed the games Kaka and Oezil duet while Madrid bypassing Ajax Amsterdam 3-0 in the Champions League. But, also their teammate an experienced midfielder, Xabi Alonso.

According to Alonso, Madrid attacks increasingly varied and wavy if it played a duet together. Moreover, Kaka returned to find his best form by contributing 1 goal and 1 assist. Trio of Kaka, Cristiano Ronaldo and Karim Benzema are presented Madrid with a total price of 195 million euros, or Rp 2.36 trillion for the first time to score together in a single game.

"To play Oezil and Kaka simultaneously provide more options to us. Manager's decision to play the duet against Ajax gives very good results for us," Alonso told AS.